Language Matters

Is it time to stop using the terms “top-down” and “bottom-up” altogether in our community building discussions?

When we use these terms, we are typically proposing a reversal of a strategy that sees “experts” or people in positions of power dictating and directing development of some kind. The intention is to create a more user-focused system where the direction comes from “the people” and is supported, not controlled, by those in power.

I don’t know if the etymology of the language ever actually espoused the “top-down” approach to anything; I suspect the terms were created to describe the need for a counterbalance.

The problem with the term “bottom-up,” is that it is only empowering when it’s used by the people in the bottom (whatever group that may be). When it’s used by the people in the top it has the opposite effect, of being condescending. The terms could be considered pejorative. “Top-down” and “bottom-up” are quite literally hierarchical.

While a lot of people leading from “the top” use the terms with the intention of empowering “the bottom,” they are unintentionally creating a wall that will prevent, rather than rally support for a project. (I’ve been on both sides, used the terms, and have personally experienced — the empowerment AND the wall)

In our fast-evolving world of inclusive language, the words we choose to invite participation can mean the difference between a successful project and failed one. Effective community development of any kind recognizes the unique contributions of all involved in a positive way; maybe it’s time that our language did as well.

Post Addition — March 2

There are layers to language and the power of an expression changes with the source, the intent, and the time. Context matters very much. We need to become better at auditing our own choice of words, lest we run the risk of being “tone-deaf.” Even that term has evolved in its current vernacular usage, away from its original definition, to also mean “having or showing an obtuse insensitivity or lack of perception particularly in matters of public sentiment, opinion, or taste.”

I guess my real takeaway is this:
Be deliberate in your language.
(And that requires reflection)